Social media influencers and celebrities are increasing awareness and demand for RTD beauty beverages, attracting more consumers and promoting their benefits. Further, the attractive packaging of RTD beauty beverage products draws the attention of the consumers, which features ingredients benefits for the skin.
Key ready-to-drink beauty beverage companies' innovative marketing strategies are projected to boost the market during the forecast period. Moreover, social media campaigns and brand marketing strategies contribute to the increasing popularity of RTD beauty beverages.
Ready-to-drink beauty beverage manufacturers are investing in research and development to boost brand preference and sales, launch new products, and address skin issues like anti-aging, hair growth, hydration, and elasticity. Launching various new effective products that solve consumers' problems is increasing their market share and popularity amongst consumers.
Information Source: https://www.futuremarketinsights.com/reports/ready-to-drink-beauty-beverage-market
Key Takeaways from the Ready to Drink Beauty Beverages Report:
- The global ready-to-drink beauty beverage market is expected to reach a valuation of US$ 4,428.5 million by 2034.
- Global demand for ready-to-drink beauty beverages is likely to soar at 8.5% CAGR over the forecast period.
- North America is projected to hold a dominant value share of 20.3% in the global market by 2034.
- Japan's market is estimated to witness a value CAGR of 6.2% during the projection period.
- The United States is projected to reach US$ 642.1 million in 2034.
"The ready-to-drink beauty beverage market is experiencing growth due to health-conscious consumers seeking convenient and on-the-go beauty solutions. Leading brands are focusing on innovative formulations, natural ingredients, and functional benefits, with potential for further expansion and product diversification." -says a lead analyst at Future Market Insights (FMI).
Competitive Landscape
DSG Consumer Partners (Nutrova), Nestle (Vital Proteins), Shiseido, and Life Vantage (TrueScience) are key ready-to-drink beauty beverage manufacturers listed in the report. Leading companies are concentrating on expanding their portfolios by launching new products. They also use strategies such as advertisements, partnerships, acquisitions, agreements, and mergers to stay relevant in the market.
For instance,
- In 2022, Shiseido launched a new product line - Ampoule drinks in China and Japan, which is a beauty-from-within supplement.
- In 2020, Nestle Health Science acquired Vital Proteins. This acquisition by Nestle was done to expand in the CPG industry.
Get More Valuable Insights
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global ready to drink beauty beverage market presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.
The study incorporates compelling insights on the ready to drink beauty beverage market based on ingredients (collagen, vitamin C, biotin , hyaluronic acid, vitamin E, COQ10, rosmanrinic acid, zinc, vitamin A, and gotu kola), flavor (orange, raspberry, hibiscus, blackberry mint, pomegranate, mango, cranberry, lemon, lime, tropical, ginger, coconut, and others), form (powder (instant mixes) and liquid (ready to drink)), distribution channel ( hypermarkets supermarkets, convenience stores, specialty stores, health and wellness stores, and online retail), and regions.
About the Food & Beverage Division at Future Market Insights (FMI)
Expert analysis, actionable insights, and strategic recommendations – the Food & Beverage team at Future Market Insights (FMI) helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.